Results matter—a lot. But here’s the paradox: the harder we focus solely on achieving results, the more elusive they can become. True leadership isn’t about choosing between caring for people and demanding excellence—it’s about mastering both.

Take the example of David, a project director who built strong relationships with his team long before challenges arose. When unprecedented rains put his project behind schedule, he didn’t rely on pressure alone; he called on the trust he had built. The team responded with extraordinary commitment, making up for lost time without compromising safety.

Great leaders, like Phil Jackson in sports and Paul O’Neill at Alcoa, understood that genuine care and high expectations go hand in hand. When people feel valued and supported, they rise to the challenge—not out of obligation, but out of commitment.

So, ask yourself: Are you creating an environment where people feel both deeply valued and inspired to achieve their best?

Creating safety doesn’t mean avoiding tough conversations or lowering expectations. In fact, when people feel genuinely valued, they’re more willing to engage in honest dialogue and take on challenges. Safety lays the foundation for holding ourselves and others to high standards.

I believe we are biologically wired and culturally conditioned to mistrust. It’s a defense mechanism, one that has a purpose—primarily to keep us out of harm’s way and alive.

Why is this so crucial? It’s because every person we interact with has inherent value, and the way we treat them lays the groundwork for meaningful accomplishments.