As we go into 2021, if we have already figured this out, it won't be such a 'PIVOT' moving forward. If we remember that our customer holds a special relationship to us, and believes in something we show up for, we will be the ones winning in business.

The fabric of Texas Association of Counties is their fundamentals, twenty-five standards that each member uses to determine the direction of their work. Number seventeen, "LEAD BY EXAMPLE," is a fundamental that places each person in a role as a leader. Knowing that each person leads by example gives each member a sense of accountability, all the way to the security department.

As a business coach, I sign a Coaching Agreement with each new client. After the client signs the agreement we have a contract. It’s more of a “handshake” than a real contract, but it’s a promise nonetheless. It’s a sacred thing, and one of the most important details on that paper is that as their coach, I agree to “listen actively for what’s important to them.”